![]() Plus, the company he worked for was run by a close-knit family, which meant family interest and public interest often clashed. He was making around RM500K a year at a listed company, after all.īut Loi decided to move on because he felt that the packaging industry at the time was hard to sustain. It’s not surprising that his family and friends were concerned about the move. ![]() Loi at a Farm Fresh event / Image Credit: Farm Fresh With a senior position and a sizable income, Loi seemed to be set for the rest of his life.īut in 2005, he quit his job. ![]() Loi Tuan Ee was 42 years old and working in a packaging company for 20 years. Wanting to get down to the history of how it began, I looked further into it, and here’s what I learnt. ![]() It wasn’t until recently when I came across a video of Loi Tuan Ee, the founder of the brand, that I realised that the brand was local. Given its familiarity, you’d think I would’ve known that it’s a Malaysian brand much earlier, but I didn’t. Farm Fresh is my go-to milk brand because of its comparatively affordable price, and convenience stores such as 7-Eleven always seem to have it stocked up whenever I’m in a pinch for some milk. ![]()
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